The PR front of the war on terror


“Our enemies have skillfully adapted to fighting wars in today’s media age, but … our country has not adapted,” Rumsfeld said.

“For the most part, the U.S. government still functions as a ‘five and dime’ store in an eBay world,” Rumsfeld said, referring to old-fashioned U.S. retail stores and the online auction house respectively.

U.S. military public affairs officers must learn to anticipate news and respond faster, and good public affairs officers should be rewarded with promotions, he said.

The Pentagon’s propaganda machine still operates mostly eight hours a day, five or six days a week while the challenges it faces occur 24 hours a day, seven days a week. Rumsfeld called that a “dangerous deficiency.”

I’ve said from the beginning that one of the big problems we have is tthat the neocons have a cold war mindset, and think Al Qaeda is the Soviet Union. It just doesn’t work like that though.

World War II was an Industrial Age war. The Cold War was a nuclear age & space age war. What we’re fighting now is an Information Age war.

It’s astounding to me that this circle, which includes Karl Rove, just doesn’t seem to get how important perceptions are to winning this thing in any meaningful way. They’ve completely internalized it when it comes to national politics and winning elections, but they’re completely clueless when it comes to selling the US overseas.


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