BBC vows to reinvent web services


“Audience needs are changing. They want to consume media on their own terms, anytime, anyplace, anyhow,” Mr Highfield told the audience at the Mix06 conference.

“If we want to stay relevant in the digital age, the BBC must respond to this challenge by some seriously good technological innovation, resulting in products like the iMP, through partnerships such as this one with Microsoft.”

I’m trying to imagine one of the networks in the US making such statements. While they’re going around trying to impose DRM and content control mechanisms in order to artificially manipulate the market for their content… the BBC actually recognizes what consumers want and is looking for ways to give it to them. The difference in attitudes is as stark as night and day, insanity and reason.

Technorati Tags: , ,


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: